{"id":4931,"date":"2021-03-02T16:51:15","date_gmt":"2021-03-02T15:51:15","guid":{"rendered":"https:\/\/contactcenterlive.nl\/5-tips-for-managing-customer-data\/"},"modified":"2021-05-25T12:53:07","modified_gmt":"2021-05-25T11:53:07","slug":"5-tips-for-managing-customer-data","status":"publish","type":"post","link":"https:\/\/contactcenterlive.nl\/en\/5-tips-for-managing-customer-data\/","title":{"rendered":"5 Tips for Managing Customer Data"},"content":{"rendered":"

[vc_row row_height_percent=”0″ override_padding=”yes” h_padding=”2″ top_padding=”0″ bottom_padding=”2″ overlay_alpha=”50″ gutter_size=”3″ column_width_percent=”100″ shift_y=”0″ z_index=”0″][vc_column width=”1\/1″][vc_row_inner limit_content=””][vc_column_inner column_width_percent=”100″ gutter_size=”3″ override_padding=”yes” column_padding=”3″ style=”dark” back_color=”color-158164″ back_image=”2627″ back_repeat=”no-repeat” back_attachment=”scroll” back_position=”left center” kburns=”zoom” overlay_alpha=”50″ shift_x=”0″ shift_y=”-4″ shift_y_down=”0″ z_index=”0″ medium_width=”0″ mobile_width=”0″ shadow=”std” width=”1\/1″ back_size=”cover”][vc_column_text]Customer data has been a sensitive issue for a long time. Given the latest reports in the news about improper handling of company data, it is no wonder that consumer confidence has been affected. A study by the Pew Research Center found that 64% of Americans have personally experienced a data breach, and almost half of Americans do not trust the federal government or social media sites to protect their data. With the latest promulgation of the GDPR, the European Union has put further pressure on companies to protect customers\u2019 personal information and make the way that information is used more transparent. In addition to complying with the new privacy laws, here are five general tips your brand should follow when handling customer data.<\/span><\/p>\n

Communicate your data privacy policy<\/b><\/h2>\n

Customers need to know exactly how to use their data. Using concise and clear language can build their trust in your company and can help you avoid any problems or sanctions in the future. In addition, it is important to make your customers aware of their privacy rights. For example, customer newsletters and marketing communications should refer to your data privacy policy.<\/span><\/p>\n

Allow customers to opt-out<\/b><\/h2>\n

Whenever your brand uses data for marketing purposes, always give customers the right to opt-out. Even if your customers have given you permission to use their data, they need to feel capable of making decisions about data usage. For example, allow them to unsubscribe from email communications or request less frequent notifications.<\/span><\/p>\n

Take measures to protect customer data<\/b><\/h2>\n

Your company can take many steps to protect customer data. Consider limiting data access to only employees who have direct customer contact. Another way to build customer confidence is to collect the minimum data the company needs. In this way, customers will not feel that you are asking for too much personal information, and your company will not feel overwhelmed by too much data that cannot be used effectively.<\/span><\/p>\n

Provide secure experiences<\/b><\/h2>\n

Encryption technology is essential to protect sensitive information. Make sure to protect passwords, credit card numbers, and other important data, and make sure that customers know that you are using this type of technology. For example, when they make a purchase, please indicate that the process is safe and post an icon representing the technology you are using. In addition, please ensure that employees never exchange sensitive information on social media platforms. Whenever a customer needs to discuss a specific case or make a purchase, the conversation should be transferred to a private channel.<\/span><\/p>\n

Use data to give customers better experiences<\/b><\/h2>\n

You may be collecting customer data to grow your business, but are you also improving the customer experience? Brand growth is only possible when it provides customers with what they really want. For example, use data to recommend more relevant products on your customers\u2019 preferred channels, provide better service to all touch points, and provide a more seamless experience when customers browse your website. Compliance with data privacy laws can win the trust of customers, while using data to create a better experience can win loyalty. As your company navigates through the sometimes complex data management rules, remember that the ultimate goal is to use data to provide a safe and seamless experience that wins the trust of customers.<\/span><\/p>\n

Source: <\/span>Vocalcom<\/span><\/a>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"

Customer data has long been a sensitive issue. Given recent stories in the news about companies mishandling data, it\u2019s no wonder that consumer confidence has been impacted. A Pew Research Center study found that 64% of Americans had personally experienced a data breach, and nearly half of all Americans do not trust the federal government or social media sites to protect their data. With the recent enactment of GDPR, the European Union is further putting pressure on companies to protect customers\u2019 personal information and be more transparent about how it is used. In addition to following new privacy laws, here are five general tips your brand should follow when handling customer data.<\/p>\n","protected":false},"author":4,"featured_media":4537,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[50],"tags":[],"class_list":["post-4931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-zendesk-en"],"acf":[],"yoast_head":"\n5 Tips for Managing Customer Data - Contact Center Live<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/contactcenterlive.nl\/en\/5-tips-for-managing-customer-data\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Tips for Managing Customer Data - Contact Center Live\" \/>\n<meta property=\"og:description\" content=\"Customer data has long been a sensitive issue. Given recent stories in the news about companies mishandling data, it\u2019s no wonder that consumer confidence has been impacted. A Pew Research Center study found that 64% of Americans had personally experienced a data breach, and nearly half of all Americans do not trust the federal government or social media sites to protect their data. With the recent enactment of GDPR, the European Union is further putting pressure on companies to protect customers\u2019 personal information and be more transparent about how it is used. 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